How to Start Mother Dairy Franchise

Demand for dairy products such cheese, curd, milk and ice-cream is increasing. Whether it is breakfast, lunch or dinner, many people like to eat ice-cream or any sweet dish made from milk. Dairy products are included in FMCG because they are consumed daily and are perishable.  If you are interested in starting business in the dairy industry it is an excellent time. Instead of starting your own business you can get Mother Dairy franchise, which is a trusted and reputed brand in the country.

In this blog, I will discuss about Mother Dairy application, investment, profit margins, etc. Before proceeding further, I will be providing the readers my short introduction about my expertise, experience, and educational qualifications. After completing my BSC (Dairy science) and MBA (Retail), I got placed through campus recruitment at one of the prestigious nitrogen plant manufacturing companies in India where I worked for five years.

After five years, I joined one of the largest dairy companies in India. And, I went on to serve for 25 years. I worked in various departments finally retired as Vice president. During my tenure at the company I handled marketing, channel management, business development, etc, earning valuable knowledge of the industry.

Short history of Mother Dairy 

Mother Dairy started its operations in 1974. It is a subsidiary company of National Dairy Development Board (NDDB). The mission of the company is to provide nutritious and affordable dairy products. They provide high quality dairy products such as curd, paneer, milk and yogurt. The leading dairy company has made its mark and is today known as one the most trusted brand in the market. 

By dint of its commitment to quality and customer satisfaction, the dairy major has been able to cement its position as one of the top FMCG companies. Moreover, it has also started producing and selling frozen fruits, pickles, jams, edible oils, fruit juices and vegetables through its subsidiary Mother Dairy Fruits and Vegetables Private Limited.

Advantages of starting Mother Dairy franchise 

• Mother Dairy is a high value brand known for delivering quality dairy products.
• The company is one of the foremost brands in the market coming trust and loyalty of customers. Franchisees stand to gain from the prominent position of the brand. 
• The company provides training and guidance to customers including marketing, operations, etc. 
• Dairy industry in India is growing at an excellent rate and by becoming the franchise you will earn a steady income. 
•  Mother Dairy is famous for it amazing range of products with various flavors.
• The company introduces new flavors from time to time to keep the customers coming back.

Benefits of choosing Mother Dairy franchise

• Recognized and trusted brand preferred by customers all over the country
• Extensive range of products meeting the diverse requirements of customers 
• Comparatively low investment needed for starting and maintaining the franchise
• Promotional, marketing and technical support 
• High stand products that meet stringent quality standards

 Requirements for getting Mother Dairy franchise

Mother Dairy has formalized eligibility criteria for awarding the franchises.  If you are interested in getting the same it is mandatory to meet the requirements. Some of the important requirements are given below:

• You must have attained the age of 21 years
• Must have passed secondary school examination 
• Preferably have experience of working in FMCG industry 
• Must demonstrate sound financial background
• Applicants must have the specified space either leased or owned  

Eligibility for getting the franchise 

There are certain conditions that you must fulfill before getting the Mother Dairy franchise. Following are some of the essential conditions:

Investment required

Applicant must have capacity to invest around INR 10-15 lakh. 

Store space 

You must have space either rented or owned measuring 500 sq ft to 800 sq ft preferably located in an area which is easily accessible.

Experience in business 

Applicants having experience in the FMCG sector with an excellent knowledge of retail sector. 

Local market expertise 

It is better if the applicant have got good knowledge of the local market for successful running of the franchise store. 

Legal requirements 

You must have got all the essential licenses and legal documents for running franchise store in a particular city/state.

Passionate energy 

For successful operation of the market you must be committed to the business with passionate energy. Moreover, you also have the responsibility to maintain the standards of the company.  

Mother Dairy products

The leading dairy company offers wide range of products including dairy, vegetables, fruits, and vegetables oils. 

Mother Diary

It offers wide range of dairy products including milk, paneer, curd, Ghee, ice-cream, etc through their sales distribution networks.

Safal

Safal is known for retailing fresh fruits and vegetables including frozen mixed vegetables, frozen sweet corn, frozen peas, frozen jackfruit, etc. Moreover, Safal has become the leading company in offering frozen vegetables in India. It also provides products like frozen snacks, unpolished pulses, etc. 

Dhara 

Dhara cooking oil has earned the trust of customers all through the country and is said to symbolize purity, taste and value for money. 

Documents needed 

For successful submission and processing of your application it is imperative that you submit genuine documents which are given below:

• ID proof: Documents like pan card, Aadhaar card and voter card are accepted.
• Address proof: For address proof electricity bill and ration card are accepted documents. 
• Address Proof: Electricity Bill/Ration Card
• Qualification Certificate
• Photograph, email Id, mobile number
• Current A/C and cancel Cheque.
• Shop agreement / Sale deed
• Rent agreement
• NOC
• GST Number
• Outlet Trade license
• Food License

Expected Profit margins 

No denying, knowing profit margin from a business is very vital for an entrepreneur before going ahead with the business. However, it is certain that you would like to know profit margin for starting a Mother Dairy franchise. Mostly, the franchisees make around 25% -27% of the sales they are able to generate. The more sales you generate the more profit you are able to take home.