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What makes India’s top OTT stories click?

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Business Standard



While several big budget shows failed to make a mark on streaming videos, budget shows like ‘Panchayat’ and ‘Delhi Crime’ won the audience’s heart. What makes some stories connect to viewers?

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OTT | video on demand | web series

Sports is the new OTT game in town as everyone needs it to build a business



India is one of the world’s fastest-growing streaming video markets. Over 80 over-the-top or platforms are jostling for viewers’ attention here. But as they say, content is the king. While several big budget shows like Marco Polo failed to make a mark, some budget shows like ‘Panchayat’ and ‘Delhi Crime’ won the audience’s heart. So what makes some stories click instantly with viewers? And how can the Indian platforms achieve consistency of content? This podcast tells more



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First Published: Wed, November 23 2022. 11:54 IST












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