When we write blogs, we want them to be noticed, read, and liked. Blogs have the power to drive tons of traffic to your site. This in turn gives you the chance to create more brand awareness and keep your audience engaged. Logo Design Dubai
To get your blog noticed, you’ll want to make sure it’s optimized for search engines. This means your blog will appear in the top ranks of relevant search queries. And in doing so, you’ll increase the chances of attracting the right people to your website, the ones who will be more likely to convert into subscribers and paying customers.
At the same time, you also want to write for your audience so that they find your content interesting and come back for more. So who do you write for, search engines or readers? The trick lies in writing for both and it’s actually an easy thing to do.
The Best Way to Get Search Engines to Love Your Content
Search engines like Google are capable of sorting through billions of web pages and giving users the most relevant results for what they’re searching for.
Google uses hundreds of ranking factors to determine whether your content is the right match. This makes it impossible to cover every ranking factor to get your blog to the top ranks. Plus, the Google algorithm is constantly being updated, so if you choose that route, chances are you’ll be forever optimizing your blog post!
A much better way to write a blog post that search engines will love is to write a blog post that your target audience will love. Here’s why—The reason Google is rapidly evolving is to provide the best user experience possible. Their ultimate goal is to keep their users happy.
Learning What Your Audience Wants
When you start blogging, the first step you need to take is to understand your audience. You need to learn everything you can about them, such as:
- Where are they located?
- What sources do they come from?
- When are they active online?
- What pages do they view the most?
- What campaigns do they engage with?
- What do they stay away from on your site?
These are just some of the questions you need to ask about your audience. Keep in mind, this would vary depending on your business and target market. When you know who your audience is, you’ll be able to pick the right topics and craft blogs that they’ll love and engage with.
To learn about your audience, you’ll need access to your website data. You can sign up for a free account with Google Analytics and connect it to your website. The process is a bit technical but once it’s set up, you’ll get access to comprehensive website data.
Finding the Right Subjects to Write About
Before you write a blog, you need to make sure that the topic is in line with your business.
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