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benefits of a management system for electronic shelf labels

The real-time in-store display can help point of sale managers as well as customers by giving them secure and trustworthy information. For any store manager, managing the price display is a major challenge. Display control is remote and updated in real-time according to product type, shelf type (fresh produce, groceries, toys, apparel, books, etc.), special product, or promotion. This makes it possible to always fully regulate prices and ensures that customers will be more satisfied with the accuracy of prices that are displayed.


Based on the kinds of products sold, electronic displays can facilitate and speed up compliance with display, labelling, and price accuracy standards. Labels and cashier stations get prices at the same time and are automatically updated. This can lower customer compensation, which is quite convenient.

2. Information Standardization and Control

 

Information displayed to the user in real time and anywhere can be managed with the aid of electronic labelling solutions. Cloud control notifies staff of any significant adjustments or new displays by simultaneously sending information to numerous branches and retailers (price changes). Additionally, it can be utilised to modify prices and displays in accordance with branch locations and regional or point-of-sale-specific price offers.

Effective sales and price coordination at each point of sale depends on centrally managed information and pricing for sales networks. The head office or the supervisor of several locations can then establish their own pricing and display guidelines and implement them across the board for their whole network.

3. Promotional and Advertising Materials Display

 

Price control by product category or season, such as sale times, holidays, stock clearing, flyer discounts, etc., is a crucial and time-consuming activity in managing in-store displays. Margin control and promotion performance are always enabled by real-time display of promotions, percentages of discounts, or potential savings for the consumer. The manager at the point of sale may more easily guide customers to intriguing products that are still in stock and change prices based on performance.


Depending on the electronic labelling system adopted, cross-promotion of complementary products to the consumer’s chosen products can be set up. With the help of this management, the vast number of items that are left on hand can be controlled, and successful products can be identified so that orders may be placed in advance.

4. ROI and Time Saving
One of the difficulties of point-of-sale modernization is time management, particularly employee time. The time needed for handling and labelling can seriously impact a store with the advent of new sales models like re-commerce, consignment, or renting. Longer management periods can have a negative impact on productivity and profitability since staff members will spend more time on low-value duties rather than improving client happiness.

 

The Return On Investment (ROI) of a store can be greatly increased by integrating a POS management system with an electronic label management system, but it would be even more effective when linked inside a sales network. One or more master accounts would be in charge of centrally managing the points of sale, multiplying the revenues based on the size of the network.

  1. Traceability 

For managing rented things, re-commerce, or leasing, electronic labelling can aid in product tracking. Customers have access to all the crucial data they require on the display thanks to this:

 

  • Where the items came from
  • perishability, expiration date, or warning
  • Rates and conditions for rentals
  • details about consignment
  • Refurbished or used item
  • last indication of sale
  • Information on the product’s weight, size, and intended application

 

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